Happenings Websites provide an advertising platform for accommodation, businesses and things to do in South Africa.
ARE YOU BEING SEEN?
On the Internet?
The wonderful thing about the Internet, is that it is available worldwide - That's why it is called WWW - World Wide Web.
Once you have a presence on the Internet, either through an advert or through your website, you increase your chances of being found a thousand fold. Unlike a newspaper advert, which is read once and then probably thrown away, an advert on one of the "Happenings" websites remains for a period of time, allowing a possible client to return to it when they require services - which might only be a few months down the line.
While advertising in the media, either through newspapers, brochures, pamphlets or flyers, has its place in the broad scheme of things, Internet advertising is vastly cheaper.
Social Media - Facebook, Twitter, LinkedIn
Facebook
Facebook is the world’s largest social network, with more than 900 million users.
Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day. Those are some crazy statistics. Just more proof as to why businesses should really be involved in social media, specifically Facebook. If it’s being used by 1 in 13 people that means that it’s being used by your target audience.
Facebook® has gained popularity as an online tool to help market businesses, because Facebook gives people the power to share ideas and make the world more open and connected. Because Facebook is accessible via cell phones and tablets, as well as the usual personal computers, many business are using Facebook as a platform to brand their company's name, put up special offers (let's face it - everyone loves a "freebie or a discount!), Facebook is a good way to spread the word - see our explanation on Viral Marketing
A Facebook Fan Pages' audience consists of "Fans." These are the Facebook users who have elected to ‘Become A Fan' of your business in order to receive updates about your business. The updates show up on that Facebook user's "wall" (a wall is a Facebook user's profile page) as they are added to the Fan Page.
Twitter is a constant stream of communication and is a great way to connect on a more personal level with customers. You should use it to help build your brand.
In the long term, Twitter helps drive repeat customers and word of mouth. Twitter is estimated to have 225 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. It is sometimes described as the “SMS of the Internet” and its 140 character limit keeps the messages short and simple.
LinkedIn can raise awareness of your business, build valuable networks that can spread the word about you, and get informed with the most up to date and pertinent industry information.
ARE YOU BEING SEEN AND HEARD?
YouTube
Google has released new statistics around YouTube usage across the world and the world’s favorite video website continues to set new records.
- 60 hours of video are uploaded to YouTube every minute. This number was only “48 hours” a couple of months ago
- Over 4 billion YouTube videos are viewed a day up from 3 billion so the new channel based layout seem to be doing well for YouTube
- Over 4 billion hours of video are watched each month on YouTube.
- The one figure that has stayed constant for YouTube in the past few months is the number of unique visitors. YouTube, according to the press page, gets around 800 million unique visitors every month.
With YouTube videos, you are not only seen, but you also have the opportunity to explain exactly what you have to offer your clients. Never underestimate the power of the spoken word!
ISN'T IT TIME THAT YOUR BUSINESS CASHED IN ON THIS MARKET OF POTENTIAL CLIENTS?
Using the powerful medium of YouTube videos, professionally created for you by our team at Happenings, you can present your business features both visually and aurally.
What better way to show your clients exactly what you have to offer them?
Here is the opportunity to increase your visibility on the search engines of Google and YouTube particularly. This is the ideal way to present your "specials" as well!
The Happenings team will not only create a streamlined and YouTube compatible video, they will :
- Help you to construct the script for your video and give advice on how to best present your wares
- Upload it to YouTube
- Insert the relevant key words and category for your video
- Imbed the video into your website
- Link the video to your FaceBook and Twitter account
ARE YOU BEING SEEN, HEARD AND FOUND?
SEO
SEO, or Search Engine Optimisation, is the process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic" or "algorithmic") search results.
While no one can claim to accurately predict how Google (and all other search engines on the Internet) will rank your website, optimising your website will vastly improve your chances of being found by the search engines.
The more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
For a bit more information HAVE A LOOK AT SOME USEFUL INFORMATION ON SEO
Of course, the advantages of advertising on any of the Happenings websites are :
- You have the opportunity to list your advert under a variety of headings. For instance : if your business sells glass - you will be listed under Glass, Windshields, Home Improvements (any any other headings that apply) ALL INCLUDED IN THE PRICE OF THE ONE ADVERT
- Because these websites are so powerful, they are found exceptionally well by the search engines on a huge variety of keywords.
- For this reason, it increases the chances of your company being found a hundredfold
- In addition to all this, you receive a direct link to your own website, thus strengthening your websites rating on the search engine.
Can you really afford not to advertise with us?
Speak to us and learn more!!!
Contact Judy at 013 745 7169 or email : judy@haps.co.za |
