On the Internet?
The wonderful thing about the Internet, is that it is available worldwide - That's why it is called WWW - World Wide Web.
Once you have a presence on the Internet, either through an advert or through your website, you increase your chances of being found a thousand fold. Unlike a newspaper advert, which is read once and then probably thrown away, an advert on one of the "Happenings" websites remains for a period of time, allowing a possible client to return to it when they require services - which might only be a few months down the line.
While advertising in the media, either through newspapers, brochures, pamphlets or flyers, has its place in the broad scheme of things, Internet advertising is vastly cheaper.
Social Media - Facebook, Twitter, LinkedIn
Facebook is the world’s largest social network, with more than 900 million users.
Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day. Those are some crazy statistics. Just more proof as to why businesses should really be involved in social media, specifically Facebook. If it’s being used by 1 in 13 people that means that it’s being used by your target audience.
Facebook® has gained popularity as an online tool to help market businesses, because Facebook gives people the power to share ideas and make the world more open and connected. Because Facebook is accessible via cell phones and tablets, as well as the usual personal computers, many business are using Facebook as a platform to brand their company's name, put up special offers (let's face it - everyone loves a "freebie or a discount!), Facebook is a good way to spread the word - see our explanation on Viral Marketing
A Facebook Fan Pages' audience consists of "Fans." These are the Facebook users who have elected to ‘Become A Fan' of your business in order to receive updates about your business. The updates show up on that Facebook user's "wall" (a wall is a Facebook user's profile page) as they are added to the Fan Page.
Twitter is a constant stream of communication and is a great way to connect on a more personal level with customers. You should use it to help build your brand.
In the long term, Twitter helps drive repeat customers and word of mouth. Twitter is estimated to have 225 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. It is sometimes described as the “SMS of the Internet” and its 140 character limit keeps the messages short and simple.
LinkedIn can raise awareness of your business, build valuable networks that can spread the word about you, and get informed with the most up to date and pertinent industry information.